We are Global Media
About Us
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Our Business Legacy
Global Media, with 25 years of expertise and a vast global network of exclusive partnerships, is a strong advocate of the brand-led growth approach.
We have specialized in crafting versatile media activations that target the entire marketing funnel, whether on a local or global scale.
We firmly believe in the uniqueness of each brand, thus our solutions are carefully tailored to meet our clients specific needs, ensuring maximum business impact.
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Our Current State
At Global Media, we advocate for a holistic approach where performance marketing and branding budgets are intertwined.
We believe in the concept of 'Brandformance', which is essentially maximizing media buying efficiencies.
Our philosophy revolves around harnessing the synergy of resources and promoting this synergy to all stakeholders.
Traditionally, brand-building has been seen as a long-term objective, while performance marketing is perceived as a short-term revenue booster.
Our challenge is to strike a balance between these two core budget pools.
We approach media buying and effective media investment with a mindset of performance-accountable brand building and brand-accountable performance marketing. This approach allows us to make the most of our marketing investments and deliver impactful results.
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Our Future Path
While predicting the future remains a challenge, our dedication to the 'Brandformance' approach is unwavering.
We recognize that AI is already a part of the present, and we have established strong partnerships with leading tech providers to deliver the best solutions to our clients.
Our expertise spans AI-powered performance marketing, AI-first creative excellence, and the implementation of state-of-the-art neural networks for AI-driven marketing targeting.
Additionally, we are committed into expanding our impact by effectively harnessing first-party data for our clients. This includes personalized AI-powered video creation and data-driven creative generation and distribution.
Throughout our journey, one thing remains constant:
Our curiosity and commitment to identifying and implementing winning technologies that empower our clients to achieve their most ambitious objectives.
Our Business Legacy
Global Media, with 25 years of expertise and a vast global network of exclusive partnerships, is a strong advocate of the brand-led growth approach. We have specialized in crafting versatile media activations that target the entire marketing funnel, whether on a local or global scale.We firmly believe in the uniqueness of each brand, thus our solutions are carefully tailored to meet our clients specific needs, ensuring maximum business impact.With a track record of working with over 700 different brands in Greece and Cyprus, and the successful implementation of more than 3000 campaigns both above and below the line, we bring a wealth of experience and knowledge to our clients' media strategies.
Our Current State
At Global Media, we advocate for a holistic approach where performance marketing and branding budgets are intertwined.We believe in the concept of 'Brandformance', which is essentially maximizing media buying efficiencies. Our philosophy revolves around harnessing the synergy of resources and promoting this synergy to all stakeholders.Traditionally, brand-building has been seen as a long-term objective, while performance marketing is perceived as a short-term revenue booster. Our challenge is to strike a balance between these two core budget pools.We approach media buying and effective media investment with a mindset of performance-accountable brand building and brand-accountable performance marketing. This approach allows us to make the most of our marketing investments and deliver impactful results.
Our Future Path
While predicting the future remains a challenge, our dedication to the 'Brandformance' approach is unwavering.We recognize that AI is already a part of the present, and we have established strong partnerships with leading tech providers to deliver the best solutions to our clients.Our expertise spans AI-powered performance marketing, AI-first creative excellence, and the implementation of state-of-the-art neural networks for AI-driven marketing targeting.Additionally, we are committed into expanding our impact by effectively harnessing first-party data for our clients. This includes personalized AI-powered video creation and data-driven creative generation and distribution.Throughout our journey, one thing remains constant: Our curiosity and commitment to identifying and implementing winning technologies that empower our clients to achieve their most ambitious objectives.