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FIND YOUR TARGET AUDIENCE – 5 SOLUTIONS IMPROVING YOUR BRAND RECOGNITION
Do you know where your audience spends their time online or what platforms they use? You’re probably always looking for innovative ways to connect with your target audience and i
FRANCE EXPERIENCES TOURISM BOOM AHEAD OF 2024 OLYMPICS
The Summer Olympic Games in France will be the largest event ever hosted in the country. Slated to be held in Paris, France from 26 July – 11 August 2024, the summer O
TIKTOK VS INSTAGRAM: WHAT’S BEST FOR INFLUENCER MARKETING?
As social media keeps evolving, with new platforms popping up and existing ones constantly changing, brands must stay in the loop regarding the latest trends and best practices in
A CROSS – PLATFORM PERFORMANCE MARKETING STRATEGY
As of today where online wanderings mirror offline journeys, understanding the efficacy of a Cross-Platform Performance Marketing (CPPM) strategy is crucial. This strategy aims to
INDEPENDENT HOTELS: NAVIGATING MARKETING LANDSCAPE WITH COOKIELESS CHANNELS
Google’s decision to remove third-party cookies from its Chrome browser has sent shockwaves through the advertising industry. Max Starkov, a seasoned hospitality and online
HOW TO OPTIMIZE YOUR YOUTUBE ADS CAMPAIGN
Marketers rely on YouTube to increase brand awareness and connect with their target audiences through creative ads. So how do you know how much you should spend on these efforts? A
AI IN PERFORMANCE MARKETING : BALANCE BETWEEN PERSONALIZATION & PRIVACY
Modern marketing calls for the access and analysis of a range of data to build strategies that are targeted, conversion-focused, and yield high ROI. This has led to a conundrum a
HOW DESTINATION MARKETERS ACTIVATE FULL-FUNNEL MARKETING
At this very moment, travelers around the world are considering visiting your destination. They’re at different stages of their search, with many still discovering where they wan
HOW DATA CAN IMPROVE YOUR TOURISM DESTINATION
Big data is now a must for all destination managers, but having access alone isn’t enough. How can all this data be effectively translated into actionable steps? The opportunitie
GET OVER THE “COOKIELESS FUTURE” CONVERSATION
Welcome to another year of wondering about how life will be once Google finally starts removing third-party cookies. While there are still some question marks, it’s time to accep
CONTEXTUAL TARGETING STRATEGIES: BEYOND KEYWORDS
The modern world is always online. There are 2.7 billion monthly visitors to YouTube worldwide, with over 122 million accessing it on a daily basis. There’s no doubt: If you need
IT’S TIME TO REVEAL THE 2024 TRAVEL TRENDS
As we approach 2024 things are radically changing in the travel industry. If you are looking to increase your bookings, you should be aware of the upcoming trends. This gives a hea
THE ARTIFICIAL INTELLIGENCE IN TRAVEL
With the rise of tools like ChatGPT, artificial intelligence (AI)-powered tools are being integrated into our daily lives. While AI technology has been around since 1951, the bre
6 TYPES OF ADS ON YOUTUBE
YouTube has taken the internet by storm, becoming the world’s most widely-used video platform. With over 2.68 billion monthly active users, the platform remains incredibly useful
SUSTAINABLE PRACTICES IN HOTEL MARKETING
In a world where environmental concerns are growing by the day, sustainability has become more than just a buzzword—it’s a necessity. The hotel industry, a major player in
STRENGTHEN YOUR DESTINATION MARKETING CAMPAIGNS
Always-on marketing takes a dynamic and ongoing approach to digital. Every destination marketer battles seasonal swings. One week, your destination is bursting with guests, the ne
CTV, OTT & MOBILE INFLUENCE RETAIL SHOPPERS
Blis, the audience-first platform that doesn’t rely on personal data, announced the launch of its new retail hub, hosting its new research-based e-guide and an interactive map sh
WHY VIDEO ADVERTISING WORKS
In the world of advertising, video has emerged as a powerful tool in today’s digital landscape. Video advertising is at an all-time high—92% of marketers prioritize video ads
THE BENEFITS OF USING AN AUTOMATED INFLUENCER MARKETING PLATFORM
Managing influencer campaigns effectively can be a complex and time-consuming task, especially when you have to chase influencers for screenshots of their content or track their pe
IMPROVING YOUTUBE ADS ROI GUIDE
Video is one of the best ways for brands to get attention. And with YouTube being one of the largest video-sharing platforms online, marketers are becoming more inclined to spend t