Ethniki Insurance, after being continuously present for 132 years, is a member of one of the major and most robust financial services groups, with subsidiaries in Cyprus and Romania.
Ethniki Insurance remains the leading force in the insurance market, steadily maintaining its shares and high profitability, with a wide network of agents throughout Greece.
Drive Awareness for Ethniki Asfalistiki’s products and increase traffic to their website. It was the first time, the client, had tried digital options for their marketing actions. The main challenge was, overtaking the well-established competition.
A blend of marketing actions and campaign types, in multiple mediums with special targeting types and various delivery options.
Our strategy mix included:
By matching well-targeted audience pools to the brand’s service categories, we managed to avoid spending overlap and at the same time to deliver a relevant message to the target audience.
Our Brandformance strategy helped Ethniki Asfalistiki penetrate the performance marketing impressions pool and achieve massive audience penetration.