Fischer is one of the most popular Greek beers that Athenian Brewery produces.
Fischer Beer embarked on an ingenious marketing campaign designed to harmoniously bridge the gap between bars and cinemas, creating an exciting synergy that would captivate its audience.
The central premise of the campaign was to offer patrons a compelling incentive: patrons who purchased a beer at a participating local bar would receive a complimentary coupon, granting them the opportunity to win a free beer at a summer cinema, and conversely, patrons who enjoyed a beer at a cinema would receive a similar coupon to win a free beer at a participating local bar.
An innovative approach was employed to engage with a beer-loving audience throughout Greece, blending the power of real-time location targeting with the effectiveness of historical audience re-targeting strategies. Using Blis, we achieved the best results and we targeted locations accurately in bars and cinemas.
To achieve this, we introduced two distinct creative variations, each tailored to cater to our audience’s specific interests: ‘Drive to Bars’ and ‘Drive to Cinemas.’