Jumbo is a Greek company whose main operation is retail sale of toys, baby items, seasonal items, decoration items, books and stationery.
The primary goal of the campaign, focused on back-to-school, was to elevate brand awareness and strengthen their identity. The objective was to entice parents and the target audience to visit both the e-jumbo platform and physical Jumbo stores across Bulgaria, Greece, Cyprus, and Romania.
In line with this objective, the campaign aimed to create a holistic shopping experience that goes beyond just purchasing school supplies.
With the excellent services provided by Bliss and by using location ads, we increased the engagement and sales uplift into physical stores.
The campaign consisted of a combination of real-time location and audience targeting strategies, to drive awareness.
We used real-time location targeting, in order to reach users in proximity to specific POIs (Points of Interest) such as malls, competitor stores, and squares, etc.