MASTERCARD
THE CLIENT
Mastercard is a global technology company in the payments industry. Their mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.
THE CHALLENGE
Mastercard aimed to achieve maximum YouTube Ads’ impact.
By using Channel Factory’s contextual targeting technology, Mastercard wanted to target pre-qualified YouTube channels & creators.
Using pre-vetted YouTube channel lists, achieved to deliver its ads in a brand-safe environment and avoids media wastage.
THE SOLUTION
Mastercard has delivered a series of YouTube campaigns using Channel Factory’s expertise.
By blending Efficient Reach media mixes and normal TrueView/Bumper activations, we have achieved outstanding View Rates.
To add to the above, we have run BLS studies and verified significant Brand Lift via our YouTube campaigns.
THE CREATIVE
