THANOS HOTELS
THE CLIENT
Thanos Hotels & Resorts is a privately owned, independently minded collection of lifestyle hotels that conveys the energy and essence, serenity and style, fun and freedom of the Mediterranean.
THE CHALLENGE
Thanos Hotels embarked on a mission to captivate a wider audience within their prime target markets, which include the United Kingdom, Germany, France, Israel, and the DACH region.
With an unwavering commitment to excellence, this esteemed hotel group sought to connect with discerning travelers by harnessing the power of their exceptional video content.
THE SOLUTION
A full-funnel performance marketing strategy was developed. It’s core pillars included YouTube Ads, Meta Ads, Tik Tok Ads & Sojern Programmatic Video Ads.
More specifically, this media diversification allowed Thanos group to test, verify & scale the most effective channels & target audiences in a very scientific manner.
By leveraging cross-platform audience sharing, we future-proofed that Thano’s had almost zero missed opportunities in its action-first lines. This decreased advertising costs and at the same time it improved the overall ROI of the digital marketing budget.
THE CREATIVE
