HOW TO USE FLIGHT SEARCH DATA FOR IMPROVED DESTINATION MANAGEMENT & MARKETING
Understanding the desires of potential travellers, their flight search patterns, and booking habits is crucial for effective destination management. Access to data on airfare searches and bookings allows for strategic use in crafting marketing strategies to attract new visitors: Enhancing traveller profiling Tailoring targeted promotional campaigns Gaining insights into preferences and behaviours by country of […]
HOW DESTINATION MARKETERS ACTIVATE FULL-FUNNEL MARKETING
At this very moment, travelers around the world are considering visiting your destination. They’re at different stages of their search, with many still discovering where they want to go, many in the planning phase, and others ready to book and learn more about your destination. In recent years, there has been a big shift in […]
HOW DATA CAN IMPROVE YOUR TOURISM DESTINATION
Big data is now a must for all destination managers, but having access alone isn’t enough. How can all this data be effectively translated into actionable steps? The opportunities are endless: every bit of data can lead to actions that help your destination grow, perform better, and beat competitors. Let’s look at some basic and important […]
THE ARTIFICIAL INTELLIGENCE IN TRAVEL
With the rise of tools like ChatGPT, artificial intelligence (AI)-powered tools are being integrated into our daily lives. While AI technology has been around since 1951, the breadth of AI applications and its impact on both work and society is becoming increasingly apparent to the general public. However, in recent years, several tools and technologies have used […]