Understanding the desires of potential travellers, their flight search patterns, and booking habits is crucial for effective destination management. Access to data on airfare searches and bookings allows for strategic use in crafting marketing strategies to attract new visitors: Enhancing traveller profiling Tailoring targeted promotional campaigns Gaining insights into preferences and behaviours by country of […]

With the rise of tools like ChatGPT, artificial intelligence (AI)-powered tools are being integrated into our daily lives. While AI technology has been around since 1951, the breadth of AI applications and its impact on both work and society is becoming increasingly apparent to the general public. However, in recent years, several tools and technologies have used […]