As of today where online wanderings mirror offline journeys, understanding the efficacy of a Cross-Platform Performance Marketing (CPPM) strategy is crucial. This strategy aims to engage potential customers at various strategic points of their digital journey, mirroring their offline behaviors. From scrolling through Instagram to watching videos on TikTok or YouTube, and discussing topics on […]

Google’s decision to remove third-party cookies from its Chrome browser has sent shockwaves through the advertising industry. Max Starkov, a seasoned hospitality and online travel tech-consultant and strategist, believes that independent hotel marketers will bear the brunt of this seismic shift. But there is light at the end of the tunnel, and it’s shining on first-party data […]