Discover strategies for hoteliers navigating Google’s Metasearch Evolution and new DMA regulations. Amidst sweeping changes in EU advertising, Google’s shift away from commission-based metasearch bidding marks a significant move towards a cookieless future coming in 2025, streamlining its product offerings. This change poses challenges for businesses accustomed to a hands-off approach to metasearch. Now, with the Digital Markets […]

Understanding the desires of potential travellers, their flight search patterns, and booking habits is crucial for effective destination management. Access to data on airfare searches and bookings allows for strategic use in crafting marketing strategies to attract new visitors: Enhancing traveller profiling Tailoring targeted promotional campaigns Gaining insights into preferences and behaviours by country of […]

As of today where online wanderings mirror offline journeys, understanding the efficacy of a Cross-Platform Performance Marketing (CPPM) strategy is crucial. This strategy aims to engage potential customers at various strategic points of their digital journey, mirroring their offline behaviors. From scrolling through Instagram to watching videos on TikTok or YouTube, and discussing topics on […]

Google’s decision to remove third-party cookies from its Chrome browser has sent shockwaves through the advertising industry. Max Starkov, a seasoned hospitality and online travel tech-consultant and strategist, believes that independent hotel marketers will bear the brunt of this seismic shift. But there is light at the end of the tunnel, and it’s shining on first-party data […]