With the rise of tools like ChatGPT, artificial intelligence (AI)-powered tools are being integrated into our daily lives. While AI technology has been around since 1951, the breadth of AI applications and its impact on both work and society is becoming increasingly apparent to the general public. However, in recent years, several tools and technologies have used […]

YouTube has taken the internet by storm, becoming the world’s most widely-used video platform. With over 2.68 billion monthly active users, the platform remains incredibly useful for marketers. YouTube advertising is a great way to increase brand awareness, drive online traffic, and improve customer engagement. You can utilize so many types of ads on YouTube for […]

In a world where environmental concerns are growing by the day, sustainability has become more than just a buzzword—it’s a necessity. The hotel industry, a major player in the global economy, has a significant impact on the environment. This impact, however, is mitigated through thoughtful and innovative sustainable practices. Hotel marketers have a crucial role […]

Always-on marketing takes a dynamic and ongoing approach to digital. Every destination marketer battles seasonal swings. One week, your destination is bursting with guests, the next your crowds are gone. While it’s tempting to scale back marketing efforts during low seasons or even during economic uncertainty, travelers are booking and planning anytime and anywhere. Always-on marketing […]