HOW DESTINATION MARKETERS ACTIVATE FULL-FUNNEL MARKETING
At this very moment, travelers around the world are considering visiting your destination. They’re at different stages of their search, with many still discovering where they want to go, many in the planning phase, and others ready to book and learn more about your destination. In recent years, there has been a big shift in […]
HOW DATA CAN IMPROVE YOUR TOURISM DESTINATION
Big data is now a must for all destination managers, but having access alone isn’t enough. How can all this data be effectively translated into actionable steps? The opportunities are endless: every bit of data can lead to actions that help your destination grow, perform better, and beat competitors. Let’s look at some basic and important […]
GET OVER THE “COOKIELESS FUTURE” CONVERSATION
Welcome to another year of wondering about how life will be once Google finally starts removing third-party cookies. While there are still some question marks, it’s time to accept that cookies are disappearing and stop clinging to that last strand of hope that cookies can stay longer. The CEO, Greg Isbister, and CTO, Aaron Mckee […]
CONTEXTUAL TARGETING STRATEGIES: BEYOND KEYWORDS
The modern world is always online. There are 2.7 billion monthly visitors to YouTube worldwide, with over 122 million accessing it on a daily basis. There’s no doubt: If you need to get your brand, products, or services in front of the right audience, contextual ads on YouTube are the way to go. We’ll break […]
IT’S TIME TO REVEAL THE 2024 TRAVEL TRENDS
As we approach 2024 things are radically changing in the travel industry. If you are looking to increase your bookings, you should be aware of the upcoming trends. This gives a head start to you to plan your ads only to people that actively try to plan and book a travel. Join us on a […]
THE ARTIFICIAL INTELLIGENCE IN TRAVEL
With the rise of tools like ChatGPT, artificial intelligence (AI)-powered tools are being integrated into our daily lives. While AI technology has been around since 1951, the breadth of AI applications and its impact on both work and society is becoming increasingly apparent to the general public. However, in recent years, several tools and technologies have used […]
6 TYPES OF ADS ON YOUTUBE
YouTube has taken the internet by storm, becoming the world’s most widely-used video platform. With over 2.68 billion monthly active users, the platform remains incredibly useful for marketers. YouTube advertising is a great way to increase brand awareness, drive online traffic, and improve customer engagement. You can utilize so many types of ads on YouTube for […]
SUSTAINABLE PRACTICES IN HOTEL MARKETING
In a world where environmental concerns are growing by the day, sustainability has become more than just a buzzword—it’s a necessity. The hotel industry, a major player in the global economy, has a significant impact on the environment. This impact, however, is mitigated through thoughtful and innovative sustainable practices. Hotel marketers have a crucial role […]
STRENGTHEN YOUR DESTINATION MARKETING CAMPAIGNS
Always-on marketing takes a dynamic and ongoing approach to digital. Every destination marketer battles seasonal swings. One week, your destination is bursting with guests, the next your crowds are gone. While it’s tempting to scale back marketing efforts during low seasons or even during economic uncertainty, travelers are booking and planning anytime and anywhere. Always-on marketing […]
CTV, OTT & MOBILE INFLUENCE RETAIL SHOPPERS
Blis, the audience-first platform that doesn’t rely on personal data, announced the launch of its new retail hub, hosting its new research-based e-guide and an interactive map showing regional spending habits across different retail categories. The hub will help marketers understand consumers’ preferences and motivations as well as practical tips on overcoming today’s challenges. Blis’ […]