YouTube has taken the internet by storm, becoming the world’s most widely-used video platform. With over 2.68 billion monthly active users, the platform remains incredibly useful for marketers. YouTube advertising is a great way to increase brand awareness, drive online traffic, and improve customer engagement. You can utilize so many types of ads on YouTube for […]

In a world where environmental concerns are growing by the day, sustainability has become more than just a buzzword—it’s a necessity. The hotel industry, a major player in the global economy, has a significant impact on the environment. This impact, however, is mitigated through thoughtful and innovative sustainable practices. Hotel marketers have a crucial role […]

Always-on marketing takes a dynamic and ongoing approach to digital. Every destination marketer battles seasonal swings. One week, your destination is bursting with guests, the next your crowds are gone. While it’s tempting to scale back marketing efforts during low seasons or even during economic uncertainty, travelers are booking and planning anytime and anywhere. Always-on marketing […]

Managing influencer campaigns effectively can be a complex and time-consuming task, especially when you have to chase influencers for screenshots of their content or track their performance on spreadsheets. Many brands and agencies are increasingly opting for an automated influencer marketing platform to speed up workflow, streamline and optimise their campaigns. In this  article, we’ll […]