WHY VIDEO ADVERTISING WORKS
In the world of advertising, video has emerged as a powerful tool in today’s digital landscape. Video advertising is at an all-time high—92% of marketers prioritize video ads for the high ROI potential. From high click-through rates to increased lead generation, here’s why video advertising works to drive results and help businesses connect with their target audience. WHY […]
THE BENEFITS OF USING AN AUTOMATED INFLUENCER MARKETING PLATFORM
Managing influencer campaigns effectively can be a complex and time-consuming task, especially when you have to chase influencers for screenshots of their content or track their performance on spreadsheets. Many brands and agencies are increasingly opting for an automated influencer marketing platform to speed up workflow, streamline and optimise their campaigns. In this article, we’ll […]
IMPROVING YOUTUBE ADS ROI GUIDE
Video is one of the best ways for brands to get attention. And with YouTube being one of the largest video-sharing platforms online, marketers are becoming more inclined to spend their advertising dollars there in hopes of earning a significant return on investment (ROI). Despite YouTube’s incredible marketing opportunities, there’s no guarantee your ad campaign […]
INCREASE BRAND VISIBILITY WITH SEARCH ENGINE MARKETING
Summer travel is in full swing. Travel marketers want to capitalize on the high season in a competitive market and parlay current demand into off-season bookings. This means you’re likely looking for new ways to make your brand stand out. So how do you reach travelers to convince them to choose you instead of the […]